Breeders’ Cup face masks: racing’s must-have charity fashion accessory
USA: Fashion accessories may not be at the forefront of many people’s thinking during a pandemic but that hasn’t stopped folks at the Breeders’ Cup from spotting a timely branding opportunity.
Now available for pre-order at the organisation’s online store are COVID-19 face masks designed in the event’s signature purple with the Breeders’ Cup horse’s head logo.
It’s all for a good cause, naturally, with proceeds donated to Breeders’ Cup Charities, their official charity outreach programme, for COVID-19 relief efforts.
Breeders’ Cup face marks retail at $15 or $25 for a packet of three; each purchase comes with disposable filters.
“As the world continues to adapt to the new normal, it has become readily apparent that wearing facial coverings in public remains a crucial part of flattening the curve,” says Drew Fleming, the Breeders’ Cup president/CEO, who deserves credit for getting two of the coronavirus era’s most prominent buzzwords into the same sentence.
Fleming adds: “Promoting health and safety has always been the Breeders’ Cup’s foremost priority, and we hope to encourage people to band together and take precautionary measures to fight the virus with our new face masks while simultaneously showcasing their enthusiasm for our brand and everything it stands for.”
So now you can look good while staying safe and socially distanced. And staying alert. Or staying at home. Or possibly staying safe and alert while socially distanced at home. Maybe. These days, it’s hard to be sure.
• To order face masks, please visit the Breeders’ Cup online store
• To learn more about Breeders’ Cup’s efforts to support the horse racing community, please visit BreedersCup.com/donate